Employing professional house painters can save homeowners time, stress, and energy. Professional painters utilize high-quality paints and materials designed to last longer while providing better coverage, in addition to special tools like ladders and scaffolding to reach hard-to-reach places.
Word-of-mouth recommendations from family, friends and neighbors are often the most reliable way to find an experienced local contractor for your painting project. When meeting potential painters for interviews or an estimate visit past projects to gauge quality. Also if required by your state it would be prudent to ask for proof of insurance as protection should anything go amiss during their job.
Promote your business online by claiming its free Yelp Business Page, where you can share photos and details about services you offer while responding to customer reviews. Furthermore, set up an email campaign inviting customers to subscribe to your newsletter for coupons or special offers.
Search Engines
Every month there are an average of 1,100 searches for “painting contractors”. With content optimized to attract these keywords, your website could generate inbound sales leads from local searchers.
As well as using online tools like the Google Keyword Planner or premium SEO tools such as SEMRush and Ahrefs, you could also try your luck at running ads on social media platforms like Facebook or Instagram – according to SproutSocial it has now become the primary means of acquiring new customers for painting companies.
Investment in Local SEO is an effective strategy for painters looking to increase online visibility and draw in prospective clients from the surrounding community. For instance, they could optimize their business information by claiming and filling in all local directory listing profiles with consistent NAPW details (Name, Address, Phone Number). Furthermore, adding location names as image titles or adding NAPW data into pages related to specific painting services could help their websites rank for specific queries in the 3-pack.
Websites
A fresh coat of paint can transform a room, but prior to adding wall mirrors, artwork or decorations it’s essential that you hire an experienced contractor. A professional can help prevent the common mistakes made when trying to paint their homes themselves; such as uneven wall surfaces or poor finishes.
Search online for painting contractors near you and visit their websites, comparing past projects with current work samples. Read customer reviews as well as free estimate offers that may save money in the long run.
The Chicago Painters website is tailored to reach a specific geographic region with its hero image and limited text content, while All Bright Painting uses thumbnails to condense information into tabs for easy browsing, and New Life Painting provides an engaging mix of text and multimedia that makes information easily consumable – all designed to draw customers in and drive conversions. These websites aim to attract customers while increasing conversions.
Social Media
Social media platforms like Facebook and Instagram enable painting contractors to showcase their work to a broad audience, while simultaneously engaging potential customers and answering any queries they might have. Content can include blogs or videos; for instance, a quick tutorial showing how to clean or touch up paint may prove useful to potential clients.
As well as social media, it’s equally essential to have an SEO-friendly website. A properly optimized site can help your rank higher in Google search results and bring in new leads. Furthermore, it’s advisable to claim your Google Business Profile which allows people to locate you online easily for free.