How to Choose the Perfect Domain Name for your business?


One of the important things to do when you start a business is to have your presence online. The best way to do is to create a website and launch it on the internet, which can help one to find the website and visit it. When creating a website, it is crucial to select a domain name for your website. A domain distinguishes your business website from other websites. 

Choosing the right name for your domain has several advantages. It will help attract prospective customers and bring more traffic to the website. Nevertheless, finding a suitable domain is not easy. You have to do a lot of research before selecting a name for your domain. Selecting the most suitable and recognizable name needs some assistance. Here, you can see some important tips for selecting a domain name for your business. 

What to Consider Before Buying a Domain Name

Before registering and purchasing a domain name, consider the following factors to ensure you select the perfect website address for your online project.

Choose top-level domain extension

The top-level domains (TLDs) are domain extensions that come on the extreme right of the website address. The most common TLDs are .com, .net, org, etc. Among them, .com is the most common domain name. Your business can use it to attract global customers. If it is not available, you can go for the other options. The TLDs represent particular organizations. As with the .com, it is used for commercial organizations, .edu is used for educational institutions, and .gov is for government organizations. There are several options for the TLD extensions. You can try to use the most common one as it will make your website look more attractive. 

Everyone knows .COM, the unrestricted domain extension for companies or commercial enterprises that is the most recognized TLD (top level domain) on the web. Most people in our country also recognize .CA, the ccTLD (country code Top Level Domain Name) that represents Canada.

But what about all the other domain extensions out there? .ORG, .NET, .MOBI, .TV, .TEL, .BIZ…, in fact there are over 280 different domain extensions delegated globally. What do they all mean and what’s their relative importance to Canadian small businesses? It’s important that a small business understand what its options are for developing and marketing their brand in the online arena.

If your business targets particular customers, then you can use country-code TLD extensions like .nz, .fr, .uk, and .in depending on the country you represent. For the local market in the UK, you can choose or ,, or .uk.

Keep your domain name short

Keywords are very important. You have to use short keywords as they are easier to remember and type. It will be better if you choose a domain name within 10-12 characters. The word combinations that are used should be easy to pronounce. If you make it simple, as well as customer-friendly, then you can have a unique identity online. When typing lengthier names, there is a chance of making errors, and it will cause inconvenience to customers. 

Have your domain unique and brandable

Your domain has to be distinctive to get the attention of your prospective customers. You can go through niche domains and understand how they use them to get good traffic. So, it will be an added advantage if you do research before selecting a domain name extension.  Domain names are divided into 2 main categories, gTLDs or “generic top-level domains” (some of which are sponsored by designated agencies and some are restricted by types of registrants) and ccTLDs or “country code top level domains” which represent a country designation.

Avoid hyphens in a domain name

Please avoid the usage of hyphens in your domain as they can be spam domains which will lead you to unnecessary locations. If your domain is very difficult to pronounce, customers may misspell it when they type the domain name. It is better to avoid hyphens as it creates confusion. 

Avoid double letters

Double letters can cause typing errors, for they are harder to pronounce.

Having a domain that meets most of the guidelines will help you find the most appropriate name for your website.

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