Portable Blenders Market Share, Size, Price, Trends, Growth, Report, Forecast 2023-2028


The ‘Global Portable Blenders Market Share, Size, Price, Trends, Growth, Analysis, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global portable blenders market, assessing the market on the basis of its segments like materials, distribution channels, and major regions.

The report studies the latest updates in the market, along with their impact across the market. It also analysis the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.

Portable Blenders Market Size, Share, Trends, Industry Report, Key Player, Major Segments, and Forecast

The key highlights of the report include:

Market Overview (2018-2028)

• Historical Market Size (2022): USD 162.33 million
• Forecast CAGR (2023-2028): 7.40%
• Forecast Market Size (2028): USD 249.13 million

Growing health consciousness and work hours have increased the number of people opting for juices, smoothies, and other beverages as a meal replacement. Portable blenders are also highly useful for the preparation of baby food, purees, salad dressings, as well as meal options for people facing digestive and dental issues. The demand for quick fixes grows as time availability for meal preparations decline.

These evolving food choices are also the outcome of increasing health awareness among the younger generations. The increasing requirements for nutritious food alternatives as well as less time-consuming meal preparations are fuelling the global portable blenders market growth. Declining work life balance among the urban youth is fuelling their need for nutritious food sources that are easy to make, less time consuming, and do not require a lot of prep work.

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Modern urban youth tend to prefer avoiding extensive cooking and dish washing and these preferences have further led to the acceptance of portable blenders by the younger population. Increasing food options and flavour choices for smoothies and semi-solid food items is also attracting a wide range of customers to incorporate such food items in their diet on a regular basis. Portable blenders are easy to clean, carry, and store. Evolving food consumption habits and convenience is also supporting the global portable blenders market growth.

Portable Blenders Industry Definition and Major Segments

A portable blender is a handheld electrical appliance that blends or grinds food through blades, and is used for making drinks, smoothies, pastes and soups. These appliances are preferred over their larger counterparts because of their compact design and lightweight nature. They are uniquely suited for outdoor activities such as traveling and camping, among others.

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Based on material, the market is categorised into:

• Plastic
• Glass
• Steel

On the basis of distribution channel, the market is segmented into:

• Hypermarkets and Supermarkets
• Convenience Stores
• Online
• Others

Based on regions, the market is classified into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Portable Blenders Market Trends

A key trend in the global portable blenders market is the increased adoption of healthy food options by the younger generations. Growing popularity of healthy drinks and beverages among consumers is increasing the utilisation of portable blenders. The growing prevalence of digestive and dental issues has led to an increase in demand of soft and easily digestible food options, this is among the key trends of the global portable blenders market. Utilisation of these devices can aid consumers in taking better care of themselves and recover from their ailments quickly.

Altering lifestyles have also contributed to the growth of demand for portable appliances such as blenders. Increasing requirements of such kitchen appliances especially by the urban population across the globe has led to a growing portable blenders market. In addition, the incorporation of quick clean features has led to decreasing washing time which in turn has aided in the expansion of the market.

Among the key trends of the market, is the growing popularity of fruit and vegetable smoothies as breakfast meals. With more people globally turning to blended vegetables and fruits as frequent meals and snacks, portable blenders can help support this increasing shift of dietary requirements.

Key Market Players

The major players in the global portable blenders market are

  • Sunbeam Products, Inc.
  • Hamilton Beach Brands Holding Company
  • Nutribullet, LLC
  • BlendJet
  • Kacsoo.
  • SharkNinja Operating LLC
  • HK ULIKE Trade Co., Ltd (PopBabies)
  • Bella Housewares
  • Others

The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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