To be successful in any marketing campaign you need to know your audience and who they are, and why they do what they do. The best marketing is the one that reaches them. You may want to look into what they are already using or what they have used in the past. A good strategy is to find out the problems and needs they are facing, and the problems that your product or service can solve. You can find out a lot of useful information by researching and asking around.
You might even consider using social media to find out who is interested in your product or service. By knowing your audience, you can create Small Business Marketing messages that are specifically for them. You should also look into what others are doing. If you like what they’re doing, and what you have to offer, you can adopt their methods and ideas to make yours better.
To attract new customers you need to establish a website and place it on social media sites. Your website should include all relevant details about your product or service. If possible, it should be interactive. This allows visitors to browse through the information and find what they are looking for. If you have a lot of customers, or a large customer base, it may be wise to focus on social media. You can create a Facebook page and a Twitter account to reach more people.